Glenmark has been one of the fastest growing Indian formulation
companies and is ranked 26 [ORG IMS, March 2008] in the domestic
landscape. While the company has successfully diversified its
overall revenues by entering several new geographies and the API
business segment in the last few years, the India market for formulations
still contributed approximately 70% of revenues in
FY 2008. The company has grown faster than the Indian Pharmaceutical
Industry.
In 1998 the India formulations business for Glenmark was dominated
by revenues from its dermatology products followed by its products
in the respiratory segment. Jointly they contributed 70% of the
revenues for the business. While Glenmark had attained a strong
position in dermatologicals with a ranking amongst the top 3 companies
and its other brands such as Ascoril were segment leaders, a need
was felt to diversify the segment mix and enter several new therapeutic
areas.
Today Glenmark's segment mix shows a higher diversification.
In Q1 FY 09, India formulations business continued to grow and
strengthen its position in the dermatology, respiratory and cardiovascular
segments. The business made a strong comeback in the pain segment
with its product Flexilor(Lornoxicam), which not only registered
strong sales growth but also emerged as the leader in this particular
molecule segment. The India formulations division launched 12
new products during the quarter.
Some major product launches during the quarter were Onabet(Sertaconazole)
cream, a derma product which is a first of its kind product in
the country. Deriva CMS, a unique combination of Retinoid adapalene
and Antimicrobial clindamycin, another major launch in the derma
segment. And Hair4U, a Aminexil+Minoxidil combination product,
another first in the market specifically targeting perfollicular
fibrosis while improving the quality and density of hair. The
business has now established a strong position in several other
therapeutic areas such as Respiratory, Anti Diabetic and Cardiac
therapies.
A multi-tiered strategy,
in combination with a conscious and successful effort to diversify
the therapeutic basket has enabled the company to drive this growth
in its Indian formulation business. Various recent initiatives
such as the launch of a new specialty division to focus on our
core customers i.e. Dermatologists with High end Dermatological
products, further consolidation in Cardiac and Anti Diabetic therapies
will provide the impetus for further growth in the years to come.